LOKAI
CHOOSE TO CHANGE

Working with our production partner Kworq, we used a special 360° camera that creates a “tiny world” video effect in order to give an intimate glimpse into the stories of each individual.

Client

Lokai

#ChooseToChange is a campaign featuring stories of individuals that have managed to overcome challenging moments in their lives by changing their perspectives.

The 3 protagonists helped launch the campaign organically through their follower base: Olympic Fencing Champion Miles Chamley-Watson; model and activist with albinism Diandra Forrest; and trainer and motivational speaker Jacy Cunningham.

Concept and Creative Direction:

Raul Mandru & Mihai Botarel

Production: Kworq

Agency: RXM Creative

Awards: 

Clio Awards – Shortlist Fashion and Beauty – Prestige