CHOOSE TO CHANGE
Working with our production partner Kworq, we used a special 360° camera that creates a “tiny world” video effect in order to give an intimate glimpse into the stories of each individual.
#ChooseToChange is a campaign featuring stories of individuals that have managed to overcome challenging moments in their lives by changing their perspectives.
The 3 protagonists helped launch the campaign organically through their follower base: Olympic Fencing Champion Miles Chamley-Watson; model and activist with albinism Diandra Forrest; and trainer and motivational speaker Jacy Cunningham.
Concept and Creative Direction:
Raul Mandru & Mihai Botarel
Agency: RXM Creative
Clio Awards – Shortlist Fashion and Beauty – Prestige