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Watermark and SAGE USA
Watermark is the first retirement community in the US to earn a Platinum accreditation in caring for LGBT+ seniors, after a company-wide training with non-profit SAGE.
We transformed a retirement community into an Augmented Reality art exhibition. We also allowed people to immerse themselves into the stories of LGBT+ seniors through photography, a documentary film, a website, a billboard campaign and a limited edition book sold to support LGBTQ youth.
Awards and Press:
Cannes Lions Shortlist
Webby Awards - Best Cause Related Campaign
New York Festivals - Brave Client
New York Times
The New Yorker