NOT ANOTHER SECOND

LGBTQ Seniors
Share their Story

Client

Watermark and SAGE USA

Watermark is the first retirement community in the US to earn a Platinum accreditation in caring for LGBT+ seniors, after a company-wide training with non-profit SAGE.

We transformed a retirement community into an Augmented Reality art exhibition. We also allowed people to immerse themselves into the stories of LGBT+ seniors through photography, a documentary film, a website, a billboard campaign and a limited edition book sold to support LGBTQ youth.

Awards and Press:

Cannes Lions Shortlist

Webby Awards - Best Cause Related Campaign

New York Festivals - Brave Client

New York Times

The Guardian

The New Yorker

ABC News

press to zoom

press to zoom

press to zoom

press to zoom
1/10
NYT_Rev_Magora.jpg
NAS_Press_TheGuardian.jpg