In the wake of Superstorm Sandy, Toyota once again sent engineers to the Rockaways to optimize the operation of a key food distribution center. “Meals Per Hour” documented the process over several months, inviting local influencers to roll up their sleeves and help the team on the ground, then share their experiences.

​

​

Results: 

 

Within 48 hours the documentary was viral, with 100 million earned media impressions, a CNN feature story, a YouTube homepage placement and the No. 1 spot on Reddit. Toyota quadrupled its initial goal of 250K meals and achieved its new 1 million meals goal in less than 30 days.